UX Director

Nike+ Kinect Training

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Highly Awarded Product

Highly Awarded Product

GOLD Cannes Cyber Lion: User Experience

+ 18 other awards including Creative Review's Best in Book

Gesture to Interact

Gesture to Interact

We created an interface driven through gesture and voice.

We took into consideration factors like fatigue and limb comfort, steering away from the raised hands of Minority Report, towards a natural interface that fits the way our bodies work .

Detailed Documentation

Detailed Documentation

The moment-to-moment interactions, as well as the overall flow were mapped in detail.

Personalised Program

Personalised Program

We helped Nike and their sports scientists to develop the logic behind a personalised, adaptive program that flexes in response to the user's training performance.

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Minimal UI

Minimal UI

We show only what's important to the user and make use of the realtime 3D environment to convey key information.

Mobile Companion

Mobile Companion

We also created a mobile companion app for iOS to connect you with your training program wherever you are.

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