Story of Life
This BAFTA nominated project for BBC Earth brings the life work of Sir David Attenborough to a new generation.
I led the UX and experience design from the initial briefing through to submission to Google & Apple app stores.
I pushed for simplicity of presentation married to playful interactions.
We were inspired by the idea of looking at life through the lens, and brought that through as the major interaction. It's a playful motion with tactile feel.
60 Years' of Highlights
We gave access for bite-sized escapists to get lost in over 1000 of Sir David's most thrilling, majestic and surprising moments.
We gave a voice to The BBC, Sir David himself and talent from around the globe by allowing them to curate their own collections of the clips most meaningful to them.
User Crafted Collections
We showed our users that they too can be authors and gather moments together to form their own collections.
Interacting by touching and gliding around a circle is an interaction pattern that we taught and reused throughout the experience, reinforcing the notion of lenses through the use of blur & focus.
Custom Video Player
The video controls are formed into a circle, like an editor's jog wheel.
The main challenge of the work was in determining how the user accesses, discovers and browses the clips. Great care was taken in designing a data model and logic to deliver that experience.
Precise categorisations were made against every clip, with up to 40 data points for each one.
The logic for how that meta-data is harnessed to deliver meaningful choices for the user was also defined.
Key interactions were annotated as screen-based flows.
Particular attention was paid to making the entire app accessible to all.
We created test animation and interactions through rapid prototyping.
The app has been very well received and currently has a 5 Star rating on both the App Store and Play Store.