UX Director




BBC Worldwide
Virgin Sport
+ more


I am a UX Director, Experience Lead and Game Designer with a BSc. in Artificial Intelligence & Psychology.  My work has been BAFTA nominated three times and I'm the proud recipient of a Gold Cannes Lion for UX.

I started my career developing videogames for 11 years, before broadening into creating wider digital experiences.  I work full time at Huge in London.

I stand with one foot deep in logic and flows, while the other is planted firmly in hyper-interactive executions from VR to AR and the edge of what's possible.

I bring strategic thought and a meticulous eye for detail to all my work.

I live in London with my wife and two children.  They constantly remind me to play with abandon and that questioning everything is a great way to grow.

CV available upon request.


Key Skills

I intuitively understand extremely complex, multi-dimensional landscapes. I then break them down for a team to work on, and set the direction to deliver simple solutions for the consumer, no matter how dauntingly convoluted the problem-space appears at first glance.

I'm at my happiest when I find new things to learn, during the times when I'm shown better ways of doing things, when I discover even more awesome ways to accomplish the best work I can. The days that stand out are the ones where I've met super-smart people who expand my world.

Ben is one of those guys who you are immediately impressed [with] and intimidated by his wealth of knowledge, calm and clarity.
— Mike Yee Creative Director @ Sydney Institute of Design