I am a UX Director, Experience Lead and Game Designer with a BSc. in Artificial Intelligence & Psychology. My work has been BAFTA nominated three times and I'm the proud recipient of a Gold Cannes Lion for UX.
I started my career developing videogames for 11 years, before broadening into creating wider digital experiences. I work full time at AKQA in London.
I stand with one foot deep in logic and flows, while the other is planted firmly in hyper-interactive executions from VR to AR and the edge of what's possible.
I bring strategic thought and a meticulous eye for detail to all my work.
I live in London with my wife and two children. They constantly remind me to play with abandon and that questioning everything is a great way to grow.
CV available upon request.
I intuitively understand extremely complex, multi-dimensional landscapes. I then break them down for a team to work on, and set the direction to deliver simple solutions for the consumer, no matter how dauntingly convoluted the problem-space appears at first glance.
I'm at my happiest when I find new things to learn, during the times when I'm shown better ways of doing things, when I discover even more awesome ways to accomplish the best work I can. The days that stand out are the ones where I've met super-smart people who expand my world.